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Product Variety in Automotive Industry Understanding Niche Markets in America Cover Image E-book E-book

Product Variety in Automotive Industry Understanding Niche Markets in America

Guerzoni, Marco. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783319019079
  • Physical Description: electronic
    electronic resource
    access
    remote
    XI, 63 p. 1 illus. online resource.
  • Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014.

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Subject: Economics
Engineering
Industrial organization (Economic theory)
Economics/Management Science
Innovation/Technology Management
Industrial Organization
Automotive Engineering
Market Research
Production/Logistics/Supply Chain Management

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24510. ‡aProduct Variety in Automotive Industry ‡h[electronic resource] : ‡bUnderstanding Niche Markets in America / ‡cby Marco Guerzoni.
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65024. ‡aInnovation/Technology Management.
65024. ‡aIndustrial Organization.
65024. ‡aAutomotive Engineering.
65024. ‡aMarket Research.
65024. ‡aProduction/Logistics/Supply Chain Management.
7102 . ‡aSpringerLink (Online service)
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77608. ‡iPrinted edition: ‡z9783319019062
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