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Product Variety in Automotive Industry Understanding Niche Markets in America Cover Image E-book E-book

Product Variety in Automotive Industry [electronic resource] : Understanding Niche Markets in America / by Marco Guerzoni.

Guerzoni, Marco. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783319019079
  • Physical Description: XI, 63 p. 1 illus. online resource.
  • Publisher: Cham : Springer International Publishing : 2014.

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Subject: Economics.
Engineering.
Industrial organization (Economic theory).
Economics/Management Science.
Innovation/Technology Management.
Industrial Organization.
Automotive Engineering.
Market Research.
Production/Logistics/Supply Chain Management.

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