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Aiming Big with Small Cars Emergence of a Lead Market in India Cover Image E-book E-book

Aiming Big with Small Cars [electronic resource] : Emergence of a Lead Market in India / by Rajnish Tiwari, Cornelius Herstatt.

Tiwari, Rajnish. (author.). Herstatt, Cornelius. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783319020662
  • Physical Description: XXVII, 229 p. 78 illus. online resource.
  • Publisher: Cham : Springer International Publishing : 2014.

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Subject: Economics.
Engineering.
Economics/Management Science.
Innovation/Technology Management.
Emerging Markets/Globalization.
R & D/Technology Policy.
Business Strategy/Leadership.
Automotive Engineering.

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