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Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR)  Cover Image E-book E-book

Mixed Method Research Design [electronic resource] : An Application in Consumer-Brand Relationships (CBR) / by S. Sreejesh, Sanjay Mohapatra.

Sreejesh, S. (author.). Mohapatra, Sanjay. (author.). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9783319026879
  • Physical Description: XIII, 174 p. 27 illus. online resource.
  • Publisher: Cham : Springer International Publishing : 2014.
Subject: Economics.
Marketing.
Economics/Management Science.
Market Research.
Human Resource Management.
Marketing.

Electronic resources


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7001 . ‡aMohapatra, Sanjay. ‡eauthor.
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