E-book
Transitioned Media [electronic resource] : A Turning Point into the Digital Realm / edited by Gali Einav.
Record details
- ISBN: 9781441960993
- Physical Description: XX, 168 p. online resource.
- Publisher: New York, NY : Springer New York : 2010.
Search for related items by subject
| Subject: | Economics. Economic policy. Mass media. Economics/Management Science. Media Management. Economic Policy. Innovation/Technology Management. |
Search for related items by series
Electronic resources
| Introduction: the end of media as we know it? / Gali Einav | ||
| The changing world of advertising and consumer behavior. TV for the twenty-first century : the video ad model in transition / Adam Gerber and Rick Mandler | ||
| Branded entertainment : how advertisers and networks are working together to reach consumers in the new media environment / Rachel Mueller-Lust | ||
| The evolution of cross-platform media use in the United States : insights from consumer research and NBC Universal's "Olympic Research Lab" / Horst Stipp | ||
| The changing face of traditional media : the news business case study. We interrupt this program | ||
| the cosmic change in the "news business" / Jeff Gralnick | ||
| Mobile social networking and the news / Laura Forlano | ||
| Parsing the online ecosystem : journalism, media, and the blogosphere / John Kelly | ||
| Media reinvented : case studies of transitioning into a digital age. The transition to digital TV : a case study of HDTV / John Carey | ||
| The fat lady still sings : bringing music into the digital age / Lydia Loizides | ||
| How cinema is digital / Kristen M. Daly | ||
| Thumb wars : body and mind in video games / Liel Leibovitz. |
