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Personal Author
Eiselt, H. A.
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Allen, Theodore T.
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Arcidiacono, Gabriele
(3)
Hülsmann, Michael
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Engineering Economics, Organization, Logistics, Marketing
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Contributions to Management Science
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1
When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts
E-book
Kastner, Olga Louisa.
Publisher:
Wiesbaden : Springer Fachmedien Wiesbaden : 2014.
ISBN:
9783658045760
Phys. Desc.:
XI, 127 p. 14 illus., 8 illus. in color. online resource.
Electronic resource
Texto completo
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2
Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
E-book
Diamantopoulos, Adamantios.
Publisher:
Wiesbaden : Gabler Verlag : 2012.
ISBN:
9783834937223
Phys. Desc.:
XXXV, 594 p. 53 illus. online resource.
Electronic resource
Texto completo
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3
Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
E-book
Elsner, Stefan.
Publisher:
Wiesbaden : Springer Fachmedien Wiesbaden : 2014.
ISBN:
9783658010966
Phys. Desc.:
XXI, 199 p. 10 illus. online resource.
Electronic resource
Texto completo
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4
Internal Brand Management in an International Context
E-book
Ravens, Christina.
Publisher:
Wiesbaden : Springer Fachmedien Wiesbaden : 2014.
ISBN:
9783658007546
Phys. Desc.:
XXI, 323 p. 49 illus. online resource.
Electronic resource
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5
Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
E-book
Berg, Bettina.
Publisher:
Wiesbaden : Springer Fachmedien Wiesbaden : 2014.
ISBN:
9783658015961
Phys. Desc.:
XIX, 180 p. 9 illus. online resource.
Electronic resource
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6
User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media
E-book
Dennhardt, Severin.
Publisher:
Wiesbaden : Springer Fachmedien Wiesbaden : 2014.
ISBN:
9783658023508
Phys. Desc.:
XIII, 129 p. 13 illus. online resource.
Electronic resource
Texto completo
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7
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
E-book
Rosengren, Sara.
Publisher:
Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
ISBN:
9783658023652
Phys. Desc.:
XII, 407 p. 42 illus. online resource.
Electronic resource
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8
Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
E-book
Klapdor, Sebastian.
Publisher:
Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
ISBN:
9783658017323
Phys. Desc.:
XXII, 134 p. 34 illus. online resource.
Electronic resource
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9
Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
E-book
Ziniel, Wolfgang.
Publisher:
Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
ISBN:
9783834936332
Phys. Desc.:
XXI, 183 p. 39 illus. online resource.
Electronic resource
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10
Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
E-book
Pennemann, Karin.
Publisher:
Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
ISBN:
9783834944924
Phys. Desc.:
XIX, 179 p. 18 illus. online resource.
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Search Results Facets
Search Results List
Personal Author
Eiselt, H. A.
(4)
Allen, Theodore T.
(3)
Arcidiacono, Gabriele
(3)
Hülsmann, Michael
(3)
More
Topic Subject
Engineering Economics, Organization, Logistics, Marketing
(343)
Engineering economy
(343)
Economics
(285)
Economics/Management Science
(268)
More
Series Title
Contributions to Management Science
(12)
Decision Engineering
(12)
SpringerBriefs in Business
(12)
Management for Professionals
(9)
More
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