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Search result number | Book jacket cover art | Item details and Actions | ||||||||
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1. |
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When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts
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Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
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Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
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User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media
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Internal Brand Management in an International Context
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Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
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7. |
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Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
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Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
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9. |
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Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee
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10. |
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Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
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