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Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
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Cruise Management Information and Decision Support Systems
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Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
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Advances in Advertising Research (Vol. III) Current Insights and Future Trends
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Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting
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Diversity in European Marketing Text and Cases
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Understanding Proactive Customer Orientation Construct Development and Managerial Implications
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