Customer Relationship Management Concept, Strategy, and Tools

Kumar, V. (author.). Reinartz, Werner. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783642201103
• Physical Description: electronic
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  XXXIII, 379 p. 115 illus. online resource.
• Edition: 2nd ed. 2012.
• Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2012.

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