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Collaborative Promotions Optimizing Retail Supply Chains with Upstream Informaton Sharing Cover Image

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Collaborative Promotions Optimizing Retail Supply Chains with Upstream Informaton Sharing

Wiehenbrauk, Daniela. (author.). SpringerLink (Online service) (Added Author).

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ISBN: 9783642133930
Physical Description: XX, 153p. 46 illus. online resource.
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2010.

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Subject:

Economics.
Mathematical statistics.
Economics, Mathematical.
Marketing.
Operations research.
Economics/Management Science.
Operation Research/Decision Theory.
Marketing.
Game Theory/Mathematical Methods.
Production/Logistics/Supply Chain Management.
Statistical Theory and Methods.

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