The Quintessence of Strategic Management What You Really Need to Know to Survive in Business

Kotler, Philip. (author.). Berger, Roland. (author.). Bickhoff, Nils. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783642145445
• Physical Description: electronic
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  VII, 132p. 44 illus. online resource.
• Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.

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