E-book
Ingredient Branding [electronic resource] : Making the Invisible Visible / by Philip Kotler, Waldemar Pfoertsch.
Record details
- ISBN: 9783642042140
- Physical Description: XX, 393p. 114 illus. online resource.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
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| Subject: | Economics. Industrial management. Marketing. Economics/Management Science. Marketing. Management/Business for Professionals. |
