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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing Cover Image E-book E-book

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

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  • ISBN: 9783642380648
  • Physical Description: XVIII, 136 p. 55 illus. online resource.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2013.
Subject: Engineering.
Neurosciences.
Biomedical engineering.
Economics.
Engineering.
Biomedical Engineering.
Neurosciences.
Business/Management Science, general.

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