Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Record details
- ISBN: 9783642380648
- Physical Description: XVIII, 136 p. 55 illus. online resource.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2013.
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Subject: | Engineering. Neurosciences. Biomedical engineering. Economics. Engineering. Biomedical Engineering. Neurosciences. Business/Management Science, general. |