Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

Elsner, Stefan. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783658010966
• Physical Description: electronic
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  XXI, 199 p. 10 illus. online resource.
• Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2014.

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• Handel und Internationales Marketing / Retailing and International Marketing