Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

Berg, Bettina. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783658015961
• Physical Description: electronic
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  XIX, 180 p. 9 illus. online resource.
• Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2014.

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• Handel und Internationales Marketing / Retailing and International Marketing