Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

Klapdor, Sebastian. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783658017323
• Physical Description: electronic
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  XXII, 134 p. 34 illus. online resource.
• Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.

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