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Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication  Cover Image E-book E-book

Leveraging Mobile Media [electronic resource] : Cross-Media Strategy and Innovation Policy for Mobile Media Communication / by Valerie Feldmann.

Record details

  • ISBN: 9783790816334
  • Physical Description: XII, 269 p. 17 illus. online resource.
  • Publisher: Heidelberg : Physica-Verlag HD, 2005.
Subject: Economics.
Mass media.
Management information systems.
Social sciences.
Economics/Management Science.
Media Management.
R & D/Technology Policy.
Social Sciences, general.
Business Information Systems.

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