Online Channel Integration Value Creation and Customer Reactions in Online and Physical Stores

Binder, Jochen. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783658045739
• Physical Description: electronic
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  XX, 281 p. 42 illus. online resource.
• Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2014.

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