The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior

Steckstor, Denise. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783834970787
• Physical Description: electronic
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  XVI, 176p. 11 illus. online resource.
• Publisher: Wiesbaden : Gabler Verlag, 2012.

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