Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

Ziniel, Wolfgang. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783834936332
• Physical Description: electronic
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  XXI, 183 p. 39 illus. online resource.
• Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.

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