Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

Diamantopoulos, Adamantios. (editor.). Fritz, Wolfgang. (editor.). Hildebrandt, Lutz. (editor.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783834937223
• Physical Description: electronic
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  XXXV, 594 p. 53 illus. online resource.
• Publisher: Wiesbaden : Gabler Verlag : 2012.

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