Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer

Meister, Sandra. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783834940551
• Physical Description: electronic
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  XXIV, 292p. 33 illus. online resource.
• Publisher: Wiesbaden : Gabler Verlag, 2012.

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