Product Research The Art and Science Behind Successful Product Launches

Raghavan, N. R. Srinivasa. (editor.). Cafeo, John A. (editor.). SpringerLink (Online service) (Added Author).

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• ISBN: 9789048128600
• Physical Description: electronic
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  XII, 305p. online resource.
• Publisher: Dordrecht : Springer Netherlands, 2009.

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