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E-book
Management of the Fuzzy Front End of Innovation
Gassmann, Oliver.
(
editor.
).
Schweitzer, Fiona.
(
editor.
).
SpringerLink (Online service)
(
Added Author
).
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ISBN:
9783319010564
Physical Description:
XVII, 339 p. 79 illus. online resource.
Publisher:
Cham :
Springer International Publishing :
2014.
Search for related items by subject
Subject:
Economics.
Marketing.
Business planning.
Management information systems.
Economics/Management Science.
Innovation/Technology Management.
Business Information Systems.
Market Research.
Marketing.
Organization/Planning.
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