Storytelling Branding in Practice

Fog, Klaus. (author.). Budtz, Christian. (author.). Yakaboylu, Baris. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783540271161
• Physical Description: electronic
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  238 p. online resource.
• Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.

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